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10 Benefits Of Social Media Marketing For Your Business


To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of, while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

1. Increased Brand Recognition. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

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How Petrol Attendants Cheat You In Filling Stations: Precautions

The rise in the price of petrol from ₦86.50/L to ₦145 Naira/L still leaves a heavy toll on Nigerians, most have gotten used to the excruciating fact that a litre of petrol now ₦145 Naira.

Sadly, as if the skyrocketing price of petrol isn’t enough, the ‘friendly’ fuel station attendants have found numerous tricks to add to their regular income, and undercut the customers who at the first place are paying through their noses.

The nefarious activity perpetrated by petrol attendants nationwide has gone unnoticed by many motorists as they drive into the filling stations to fill their tanks.

fuel Station scams are not something new. There are plenty of foul plays which can leave you cheated at a fuel station.

Why do the petrol attendants cheat you?

First of all, the petrol attendants in Nigeria are one of the least paid in the country, infact an average petrol attendant is paid between ₦10,000 – ₦15,000 monthly, but a smart attendant can make his salary in one day by cheating customers. (more…)

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6 Signs Your Computer System Is About To Crash

Crash PC can sincerely be frustrating – one moment your PC seems fine and then next it’s down and takes your files along with it. However, as suddenly and seemingly unexpected computer crashes can be, they do give signs beforehand. 

Hardware Conflict

Sometimes, two components of a PC will try to consume the same resource or perform the same task. This creates a hardware conflict which manifests itself in unusual behavior during certain tasks. An example of this is an audio conflict that might disable audio in some programs, but not in others. These conflicts might not initially crash the system, but they tend to cause instability in the system which leads to a Blue Screen Of Death (BSOD) and/or a reboot.

To fix this, you should open the Windows’ Device Manager (you can find this in the Control Panel or via Windows Search) and check for hardware with a conflict. Hardware with a conflict typically appears with a yellow exclamation point next to it. You can re-install drivers for the malfunctioning hardware, or if you can’t stop the two components from interfering with it each other, try disabling one of them. If that still doesn’t work, then you probably have to physically remove one of the conflicting components. (more…)

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